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Top Class Security Company Joins Splash

PS5 (www.ps5.com) is a unique security organisation with an international reputation for high quality work training police forces and security organisations worldwide. Although PS5's client list is diverse, the bulk come from the law enforcement, defence, emergency services and security industries. Because of the highly sensitive nature of the work PS5 undertakes and to maintain a high level of security for its clients, the company is totally self-contained with its own in-house fully comprehensive graphic design, photographic and video production capability. PS5 publishes its own journal which is widely read and distributed in over fifty countries. Due to the sensitive nature of the company's work, Splash PR concentrated on getting PS5 publicity where it was most needed: in the Garda Review magazine, Dublin. Form here it was picked up by the Irish Daily Star and made the front page of the Irish Examiner as well as a Page 7 splash inside. This is how effective PR should work.

 

STEVE COLLIN’S, CEO of PS5 TESTIMONIAL FOR SPLASH PR:

“If you need your business, your services, or your product publicised. Make a Splash with us! Splash PR can make it happen. We are experienced journalists and authors with an extensive portfolio and exclusive connections across all media. Splash PR know how to sell your story! “

That’s what Splash PR say about themselves and of course they would, wouldn’t they!  Well I’m a customer, and if you’re looking for PR in Ireland you should be more interested in what I have to say about them than what they have to say about themselves.  In November 2007 I was invited to speak at a conference in Belfast. After I had done my bit there were no shortage of people wanting to talk to me, but my eye was caught by a young lady who beckoned me from across the room. “Hello I’m June Caldwell from Splash PR and I would love to interview you”.  Those few words heralded the beginning of my relationship with Splash.

Now, I’m the original sceptic who’s seen every trick in the book – I generally don’t like PR agencies and am never taken in by just a pretty face alone, but I was hooked. June interviewed me there and then, highlighted who in Ireland might be interested in our services, and told me how she could help. However, the proof of any pudding is in the eating. Astonishingly within a few days of that first meeting Splash had secured a four page feature article about me, my company and my services in a major publication. Furthermore one of the country’s largest national newspapers ran a full page editorial feature. Now that’s impressive PR.

So what do I think of Splash PR? -  Well let’s go back to what they say.             

“We know how to sell your story!”

I think that’s probably true, but don’t just take my word, try them out.

Property Firm Benefits from Wide News Coverage

One of our clients, Premier Estates Maloney (PEM) offer a broad range of auctioneering, estate agent and valuing services in Ireland and beyond. Along with an impressive portfolio of local properties, they have a range of foreign properties that include apartments in Budapest, Florida, Dubai, Manchester and Berlin. They were particularly interested in promoting their Berlin properties, so over a six month time-frame, we secured some ‘top spots’ in the Irish media to highlight the benefits of buying in Berlin. This included a half page ‘Investment Corner’ slot in the Sunday Independent newspaper. With over one million readers, this guaranteed our client maximum exposure and immediately increased investment interest in their Berlin portfolio. In addition, we secured 3/4 page in Ulster Newsletter and a half page in the Irish Examiner. This type of ‘advertising’ is worth thousands of pounds, yet our client pays us a nominal monthly fee. This is how Splash PR can work on your behalf.

Media Training Now Offered at Splash PR

We now offer a full Media Training module that can be included as part of a wider training scheme within organisations or taught in-house at Splash PR headquarters, independently. It is specifically designed to help business people de-mystify - and cope with – the so-called black arts of the media. It's all about understanding the journalist's role, what is involved in a news story, how different publications approach and deal with news, how to survive a TV interview and achieve maximum impact for your business, sounding great on radio (surviving the mire of the shock jocks, etc). We work in alliance with Acorn TV (www.acorntv.com) for the on-camera training; an outstanding company who have worked for the BBC, ITV, RTÉ, CH4, Discovery Channel and Sky sports, among others. On the print side of things, two well established newspaper journalists will facilitate classes. Likewise, for radio training, we have dedicated and experienced support staff on call. 

A typical training day will include in-house print journalism workshops. Participants break into newspaper groups of 4 to 5 people. Each table will act as a specific newspaper in this role play session. Splash personnel posing as an official spokesperson will deliver a statement to the ‘reporters’ gathered in the room and will field a limited number of questions and answers. The ‘reporters’ (meaning you!) will then write up a brief news report based on what they were told from the above. Splash will then analyse the reports with each table afterwards. (This is designed to put those on the course into the minds of journalists and reporters, to de-mystify the media and show what makes news and what doesn’t).

The ‘on camera’ training involves each participant being invited into an office where a camera crew has already set up. The participant will then be asked a series of questions from a reporter about the subject of the spokesperson’s statement in the earlier session. Crucially this time, it is YOU who are fielding the questions from journalists. Afterwards, we play back the interior interviews and discuss with each participant the strengths and weaknesses of their response on camera. The purpose of this exercise is to get you used to television journalism and make you comfortable, competent and believable to the viewer in front of the lens. Television is the most trusted form of media by the general public, so we aim to make you trusted on screen. Radio training is conducted in the afternoon, followed by a client assessment and closure.

 
 
 

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